Hotel Aurora

The CRM coupled with the wide range of strategies available the Ericsoft all-in-one PMS, has enabled us to achieve extraordinary sales results. In the last year, over 60 % of online booking have arrived through our direct reservation system, thanks to the Ericsoft Booking Engine.


I wonder how this has been possible, since I did not make any heavy investments in google pay per click campaigns or Facebook Ads. The only explanation lies in the automatic marketing activities enacted by the PMS. Based on quotation requests, reservations, arrivals, departures and other information present in the system, tailored automatic email communications are activated according to guests’ needs. This creates a direct connection between the hotel and its guests during their entire travel experience, which in turn leads to incredible sales results.


All of the above, over the years, have resulted in a constant increase in direct reservations and customer loyalty. Without a complete PMS like Ericsoft, human resources alone, would not have been able to achieve such a success.


Giuseppe Chinappi

Revenue Manager



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