Enhance guests’ loyalty
through customized

Your customers first

Ericsoft CRM allows to establish a long lasting relationship with the guest from the first touch point. Thanks to email template and powerfull landing pages with an emotional impact, each communication between the hotel and the guest will enhance the quality of the guest experience and the hotel brand before, during and after the stay.

Fast quotes

Send to your guest quotes with unlimited option of days and room type, displayed on an online landing page

Automatic sending

Automatic sending allows to save time, reduce errors and increase efficiency of guest management activities

Statistics and report

Email tracking allows to have statistics on rate conversion from quote to reservation and emails opening rate

Contact management

From each request a new contact will be created with the complete communications chronology between guest and hotel

Sending quotes will be quick and easy, in few seconds you can send an offer containing unlimited stay options via a dynamic page with stay offers, rich in images and with an appealing layout.


The drag&drop system for the mini website creation is very easy to use and allows to personalize the offer with images, videos, colours and texts.


The rapid quote management and the dynamic offer presentation transform quote into confirmed reservations, increasing the conversion rate and the hotel’s direct reservation.

A better guest experience

Thanks to the CRM you are able to create prefilled template that will be sent automatically in the diverse moments of interaction with the guest: confirmation, pre-arrival, welcome and post stay.


You can create different template based on guest type (family, couple, business traveller) and recall them through a tag system to reduce manual task.


Customize communications and relevant communications send by the hotel are the basement for a pleasant guest experience.

Email marketing to get more clients

The CRM allows to implement marketing activities through communications containing offers and discount codes to previous guest and also to potential clients that shown interest for the hotel leaving their contact email.


The aim of this communications is to nurture the relationship with existing clients, encouraging them to repeat their experience and to gain new clients.



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