helpdesk: 365 days a year
from 8:00am to 20:00pm
CRM, acronym for Customer Relationship Management, is the term used to defined all the activities carried out to foster the development of relationships with customers. To establish a relationship that will last over time you need to know your customers, communicate with them frequently and pay constant attention to their needs. Sending an email when you remember is no longer sufficient, it is now necessary to set up automatic procedures. Communications have to be sent in a serial way, using a standard process that allows to have a personal approach with each customer: past, present or future.
Entirely developed to satisfy your needs, the ericsoft CRM, is equipped with numerous functionalities that automatize and simplify the communication process with your guest and the management of his reservation:
Email account integration: this feature allows to manage your emails directly from the PMS system and to track the communication history with each guest.
Comparative quotations: customized comparative quotations can be automatically sent in a few clicks.
Email marketing: send promotions, quotations and any commercial communications to different guest categories.
Automatic email management: customize serial emails and send out bulk mailings. With ericsoft you can also schedule automitic follow up emails for quotations about to expire.
Customer care: set up guest categories, define events and create your templates, from welcome emails prior to guests’ arrival, to safe trip home wishes at check-out to birthday wishes on the birth day of each guest.
Well-organized guest management activities do not only require the implementation of automatized procedures, but also require constant performance analyses to understand whether implemented strategies are efficient. For this reason, the ericsoft CRM module allows to conduct surveys using customizable questionnaires that can be sent over to guests x days after their stay to measure their Customer Satisfaction.
The ericsoft CRM helps you in the creation of your marketing campaigns and promotional newsletters. Not only it will monitor users' actions to determine the success of the implemented strategy, by tracking and monitoring how many times a certain email has been opened and clicked; but it will truly become a real marketing assistant that will guide you in the everyday management of your marketing activities.
In which products can it be integrated?
Our strength lies in providing tools naturally developed to interact, allowing you to manage your business with all the benefits that only an integrated system can give you.
Thanks to the broad range of modules and with more than 20 years of experience in the industry, we offer complete and flexible solutions that suit your needs and the market requirements.
Ericsoft collects personal data for operation efficiency purposes and to offer customers and end users the best experience possible with its services and software. Data collected includes the following and refers not only to customers’ data, but also end users’ one:
Name and contact data: Ericsoft collects your first and last name, email address, postal address, phone number and other similar contact information.
Credentials: Ericsoft collects passwords, password hints and similar security data used for authentication and account access.
Payment data: Ericsoft collects data necessary to process your payment, such as credit card number and the security code associated with the payment method.
Customers and end users have choice options on the data collected and can therefore decline to provide such personal data; anyhow, if data necessary for service provision is not provided, some features or services may not be used.
Ericsoft uses the data that collected for two reasons: (1) to provide the services offered, (2) to send communications, including informational and promotional ones.
Services offered: include service functioning, service performance maintenance and improvement, as well as the development of new functionalities, research and customer support. Some examples include:
Customer support: Ericsoft uses data to diagnose service problems and provide support services.
Service Improvement: Ericsoft uses data to continually improve the services offered, including the provision of new features or capabilities.
Security, Safety and Dispute Resolution: Ericsoft uses data to protect the security and safety of its services and customers, to detect and prevent fraud, to confirm software licenses validity, to resolve disputes, and to enforce its contracts.
Communications: Ericsoft uses data collected to deliver and personalize its communications with customers. For example, Ericsoft may contact customers by email or other means to: inform them when a subscription is about to end, communicate that updates are available, demand for information relative to a service or repair request, invite a customer to take part in a survey or remind them to keep their account active.
Ericsoft shares customers’ and end users’ personal data with customers’ consent or based on the necessity to complete a transaction or provide a service requested or authorized by the customer or the end user. For example, when a customer or end user provides payment information to complete a purchase transaction, Ericsoft shares payment data with banks and other entities that process payment transactions or provide other financial services, for fraud prevention and credit risk reduction.
Ericsoft shares personal data with its affiliates and subsidiaries companies, vendors and agents that work on her behalf, for the purposes specified in this policy. For example, companies hired to provide customer service support or assist in protecting and securing systems and services may need access to personal data in order to provide these services. In such cases, these companies must abide by Ericsoft’s data privacy and security requirements and are not allowed to use personal data they receive from Ericsoft for any other purpose. Ericsoft may also disclose personal data as part of a corporate transaction such as a merger or asset sale.
Finally, Ericsoft will access, disclose and preserve personal data, including customers’ and end users’ content, when in good faith believes that doing so is necessary to:
comply with applicable law or respond to a valid legal process, including from law enforcement or other government agencies;
protect Ericsoft customers, for example to prevent spam or attempts to fraud users of the services, or to help prevent the loss of life or serious injury of anyone;
operate and maintain the security of the Ericsoft services, including actions to prevent or stop an attack on the Ericsoft’s computer systems or networks;
protect the rights and property of Ericsoft, such as enforcing the application of the terms that govern the use of the services.
helpdesk: 365 days a year
from 8:00am to 20:00pm
Offices: from Monday to Friday
from 09:00am to 13:00pm and from 14:30pm to 18:30pm
Address: S.S. Adriatica 62, Misano Adriatico (RN)