CRM

Enhance guests’ loyalty
through customized
communications

Your customers first

The main objective of any hotelier is to attract new customer and stimulate existing ones to repeat their experience at your hotel. To establish a relationship that will last over time you need to know your customers and pay constant attention to their needs. With the CRM you can create and nurture the relationship with your clients by sending automatic customized emails thanks to professional and multilingual templates.

Enhance your customers loyalty

Create customized communications for your guests: from welcome emails prior to their arrival, to safe trip home ones and birthday wishes.

Create successful marketing campaigns

Thanks to the information stored in the PMS, you can create email marketing campaigns according to your guests’ interests and access statistics to monitor results obtained.

More direct bookings

Create secret offers that become visible only when customers provide their email addresses. Generate new leads to increase direct reservations and foster customer loyalty with periodic communications.

Valuable Information at hand

Send and receive e-mails directly inside the PMS to store all information in one single database. In this way, your staff will be able to access the communication history associated to each guest profile.

Are your guests satisfied?

Well-organized guest management activities are not limited to the implementation of automatic procedures, but also require constant performance analyses to understand whether strategies implemented are efficient. For this reason, the ericsoft CRM module allows to conduct surveys using customizable questionnaires that can be automatically sent to guests after their stay to measure their Customer Satisfaction.

Available for


Why choose ericsoft?

Our strength lies in providing tools naturally developed to interact, allowing you to manage your business with all the benefits that only an integrated system can give you.


Thanks to the broad range of modules and with more than 20 years of experience in the industry, we offer complete and flexible solutions that suit your needs and the market requirements.


Give us your contact details and our team will advise the most suitable solution according to your needs.

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